Apple held it’s Let’s Rock event today to unveil its new iPod line and iTunes offerings.  The iPod nano offers a taller and more colorful look.   It is the thinnest iPod to date, includes a few enhancements (accelerometer, shake to shuffle), better battery life, and a lower price.  The 8GB version now goes for $149, and a new 16GB model sells for $199.  The iPod classic also gets a minor upgrade, with the 120GB version selling for the old 80GB price of $249.  The iPod shuffle got a few new colors, but no improvement in pricing.

The long awaited iPod touch disappointed the crowds.  Apple missed its opportunity to challenge Garmin in the GPS navigation wars and released the new touch with minimal changes, and without GPS.   The new touch, however, does include new 2.1 firmware, support for Nike+iPod, built in speakers, and a new genius playlist feature.

Itunes 8.0 was also announced at the event.  Apples’s description of “Genius”:

Play a song, click the Genius button, and iTunes creates a playlist of other songs from your library that go great together. Genius playlists help you discover songs in your library you never knew you had — and rediscover forgotten favorites.

With itunes 8.0 also comes the availability of HD television shows, and a few other fluff changes, such as Grid View (shows your library using cover art), and a Visualizer app that lights up your desktop to the beat of the music you are playing.