Do you send your dog into the streets without a collar? If not, then why do you continue to trade stocks without the appropriate collar protection?
For anyone wondering, NO, it is NOT NORMAL for markets to go down over 30% in just a few weeks, then shoot up 11% in a single day. Take a look at this chart of the S&P (via SPY) for September and October. Does this look like a safe environment to trust your money? Certainly not without a collar on your trades!

What is a collar trade? - Simply put, a collar trade is an option strategy that limits both the losses and the gains on your investments over a pre-determined length of time. Since option contracts are always in lots of 100, and the collar trade utilizes option contracts, then placing a collar around your trades also requires share increments in 100. In order to implement a collar, it is also necessary to also understand PUT options and covered calls.
Put options - Put options on equities are essentially insurance policies for your investment portfolio. In exchange for paying an up front premium, you are entitled to SELL 100 shares of a certain stock, at a certain price, for a pre-determined amount of time. The best analogy is car insurance. You pay an insurance company $600 for a 6 month policy on your $20,000 car. If your car is completely destroyed within that 6 month period, then the the market value of the car quickly goes to ZERO. But the insurance company is required to pay you $20,000 for that worthless car. Your car insurance premium is like the PUT OPTION premium you pay for stocks.
Covered Call - You can read the Geldpress article on covered calls here. But in summary, a covered call is a call option you sell against stock you already own (in 100 share lots). You collect a premium by selling the covered call, and the purchaser of that premium owns the right (but not the obligation) to purchase your shares of stock for a pre-determined time period, at a pre-determined price.
More on the collar - The collar trade involves 3 transactions. The first transaction is buying 100 shares of stock. As a single transaction, buying stock has limited, but substantial risk (it can only go to ZERO) and unlimited gain (it can theoretically go to infinity). To limit the downside risk, you could purchase a PUT option on the shares of your stock. But PUT OPTIONS can be expensive, especially in volatile markets, where the cost of portfolio insurance via Puts becomes very expensive. To reduce the expense of protecting your stock with put options, you can also sell an out of the money covered call, and collect back some or all of the premium you paid out for the put option insurance.
Collar Example - (NOTE - ARBITRARY EXAMPLE ONLY!!! TRADE AT YOUR OWN RISK!!!)
Step 1 - Pick a stock that you are happy to own, but also want to limit risk, and don’t mind limiting some of the gain. Example: Apple (symbol AAPL)
Step 2 - Pick a time period that you need the collar trade insurance policy to last. Then look to the option chains of that expiration period to find the best risk/reward trade off for your own investing style. This is a subjective exercise. Arbitrary collar trade time period - January 2009 option chain.
Step 3 - Decide on the strike price for the PUT option for the time period you need collar insurance for. Use the current or purchase price of the stock as a guideline. As of the time of this writing, AAPL trades at $107.62. The January 100 PUT trades for an ASK price of 13.05 ($1305 per contract). Purchasing 100 shares of Apple, and (1) contract of a a January 100 PUT on Apple would cost $10,762 + $1,305 = $12,067. The two transactions by themselves protect the purchaser on the downside, but the cost of the insurnace ($1305) now require Apple shares to rally beyond $120.67 just for this trade to be profitable.
Step 4 - Attempt to reduce the cost of the expensive PUT option in Step 3, by also selling covered calls against your Apple position. But remember that any covered call you sell can also reduce your profit potential on the trade. Choosing the strike and expiration of the covered call portion of the collar trade is also a subjective exercise, but as another arbitrary example, you could sell (1) covered call on Apple using the January 2009 140 strike. As of the time of this writing, it had a BID price of $5.10 ($510 per contract).
Step 5 - analyze total cost of trade. The total cost of the collar trade on Apple, using the examples given is the cost of the stock, plus the cost of the put insurance, minus the cost of the covered call. Adding it up, we get $10,762 + $1,305 - $510 = $11,557.
Step 6 - analyze maximum risk of the collar trade. Even if Apple goes to ZERO prior to January 2009 expiration, you could still exercise your PUT option and collect the $10,000 from your PUT insurnace policy. Therefore, the maximum loss of this trade is $11,557 - $10,000 = $1,557.
Step 7: analyze the maximum gain of the collar trade. If Apple hits $160 at January 2009 expiration, then the PUT insurance expires worthless. But the $140 covered call you sold as a way to reduce your PUT insurance worked to reduce your profit potential by $20 per share, or $2,000. Your covered call will be exercised at the 140 strike price, giving you $14,000. The maximum profit is equal to the strike price of the covered call (times 100) minus the initial cost of the trade, or $14,000- $11,557 = $2,443.
Other variations/adjustments to the collar trade:
- Put’s and covered calls do not need to be in the same month. You could buy a January Put and sell a November covered call. After November expiration, you can sell a December, and then again for January.
- You can remove the Put at any time, if you want to recover a portion of your insurance premium and open up the risk to the downside.
- You can also remove the covered call at any time if you sense that the underlying shares are about to rally and you want to uncap your upside potential.
- You can adjust the strike prices or expirations at any time by rolling your options. For the put, you sell to close the existing put, and buy to open the new put. For a covered call, you buy to close the existing covered call and sell to open a new covered call.
Other related option articles from Geldpress:
Book recommendations for more detailed information, and examples:

McMillan on Options, Second Edition (Wiley Trading) by Lawrence G. McMillan

The Option Trader Handbook: Strategies and Trade Adjustments (Wiley Trading) by George Jabbour